Brevity. “Brevity is the soul of wit,” wrote Shakespeare. What does that mean? Simple. Good, clever writing gets to the point; it’s short, concise, brief—that’s brevity. But the line comes at the end of a long, rambling speech from a doddering old man. He’s not concise; he’s verbose! And when does he take his own advice and get to the point? Just in time to tell the king, straight-out, that the prince is off his rocker. Brevity’s good… but some things should be sugar-coated just a little. Brevity: being concise.